The Bollywood and now a global celebrity Priyanka Chopra Jonas was just announced the New Global Brand Ambassador of the makeup giant Max Factor. The movie star and producer is also the Global Ambassador of Max Factor now. She had stepped into the beauty and hair care retail sector through the launch of her brand Anomaly with a clean formula and environment-conscious packaging. Priyanka has taken a step ahead by being the creative collaborator, consultant, and ambassador of the makeup brand Max Factor.
“What was most amazing to me about being a Max Factor ambassador was the legacy," quotes the actress on Instagram.
About Max Factor
Founded in 1909, Max Factor is a line of cosmetics by Coty Inc. It carries a legacy of generations; Max Factor specializes in motion picture makeup. It introduced the first-ever cosmetic line made for motion pictures in the year 1914. Since then it has been making inventions and innovations in the beauty sector. It also invented lip gloss, now so widely and commonly used.
In 1991 Max Factor was bought by Procter & Gamble. The brand in the 2000s introduced the first 12 hour lasting lipstick to the beauty industry, and also collaborated with Pat McGrath, the most influential makeup artist. They have built a great presence both online and offline through stores and salons.
About Priyanka Chopra Jonas
The winner of the Miss World pageant 2000, actress, singer and producer, Priyanka Chopra Jonas began her acting career in 2002 in Bollywood. Priyanka Chopra was cast in the Quantico Series and soon became the famous South Asian woman to make headlines on American Network.
In 2021, Priyanka Chopra Jonas forayed into beauty by introducing a sustainable haircare line Anomaly. Ranging from shampoos to hair conditioning masks, the brand covers it all through a clean formula. The actress is also the recipient of the Padma Shri Award 2016.
I Knock Fashion Desk
The collaboration between actress Priyanka Chopra Jonas and Max Factor is sure to bring something amazing and introduce new and innovative products in the global beauty market. “She is getting involved at the language level, telling me what I should write down to the advertising,” Stefano Curti, the chief brand officer of Coty, told the journal Women's Wear Daily. “Her passion is to make sure we get the language, the insight, and the connection right with women."