Image Courtesy- @puma.com
The global sports brand Puma signed a long-term contract with Indian Premier League Team Royal Challengers Bangalore as an official kit partner for this season. Starting from the 9th of April 2021 the cricket fever and fashion in India have been associated for many years. The global sportswear brand Puma is already in association with Virat Kohli, the captain at Royal Challengers Bangalore Team. Puma has in the past been associated with teams like Sunrisers Hyderabad, Rajasthan Royals.
Puma has gained exclusive rights to retail Royal Challenger Bangalore’s jerseys and takedown across India. The Sports brand also aims at pleasing the cricket and fashion in Indian fans with a collection dedicated to the team for the fans. The fanwear collection would include caps, polo tees, shorts, and other merchandise.
The fashion news in India is greatly influenced by cricket especially the IPL fever. Puma would be retailing and e-tailing the collection and merchandise through its stores across India and the official website of the brand. The merchandise would also be retailed through the Royal Challengers Bangalore's website, app, and café.
Puma has often made it to the fashion news in India for its associations, new launches, and collaborations. Puma is amongst the top world’s leading sports brands that forayed into sports apparel, footwear, and accessories. The brand is a German multinational corporation. Puma already sponsors football clubs such as Borussia Dortmund, Manchester City F.C., Olympique de Marseille, Sociedade Esportiva Palmeiras etc. It also is associated with the Indian cricketer Virat Kohli and golfers like Lexi Thompson.
About Royal Challengers Bangalore
The franchise cricket team in Bangalore, Karnataka plays in the Indian Premier League. Founded in 2008, it was titled on the company’s liquor brand Royal Challenge. The Royal Challengers Bangalore has associated with global sportswear brands like Adidas, Reebok, Zeven, Wrogn Active, and finally Puma in 2021.
I Knock Fashion Desk
Sports and fashion in India have a connection that encourages the fans of cricket and teams to submerge themselves into the game by wearing jerseys, caps, and other merchandizes representing the team. The association of Puma with Royal Challengers Bangalore as an official kit partner is another example of how sports and the fashion industry are intertwined. The IPL set to start on the 9th of April 2021 is sure to get many fans wearing the merchandizes and watching the matches with enthusiasm.