The week long fashion extravaganza dedicated a day to sustainable fashion promoting ecological awareness to encourage the fashion industry towards the greater good for the environment.
Closing the day was the famous RITU KUMAR. The designer forayed into the world of environment-friendly creations with the showcase of her AW'20 collection at the finale of Sustainable Day at Lakme Fashion Week 2020. Ritu Kumar partnered with the Austrian fiber brand, LENZING ECOVERO to create iconic laid out prints.
Ritu Kumar’s relationship with nature has always been strong and apparent. Whether it is through processes using natural fibers or natural dyes, the brand’s efforts have been dedicated to fulfilling the void left by the harrowing exploitation of nature
The designer has long championed sustainable fashion through her designs by using low-impact dyes and eco-friendly fabrics, the Autumn Winter 2020 collection is a culmination of four stories- Mrinalini Mukherjee’s exhibit at the MET, Neo Origami, Flora & Fauna, and Sundarvan.
The collection encompassed fabric manipulation and revival of age old textile techniques with Knotted Textiles.
A fusion of modern chevron with classic floral. laces and layering surfaces in Neo Origami.
The collection flaunted of pleats with burnout velvets along with abundance of la dolce vita in the potpourri of Sundarvan. An organic and natural color palette was an amalgamation of vegetable dyes and carefully crafted hues from deep burgundy to faded ochre and an infusion of violets and leafy greens.
The famous Bollywood actress Aditi Rao Hydari walked for 'Ritu Kumar', the outfit she wore was immensely gorgeous and interpreted rich Indian heritage with clean lines and edgy silhouettes, celebrating the spirit of the contemporary Indian woman.
Ritu Kumar on RITU KUMAR X ECOVERO
Talking about the association, veteran designer Ritu Kumar said “‘Sustainable Living’ is one of our core values and we are proud to partner with LENZING™ ECOVERO™ at the root level for the showcase of Nature’s Origami at the Lakme Fashion Week. Through this collection, our aim is to provide trend-setting styles made of sustainable viscose fiber; a shift to responsible fashion. The fashion industry is doing their bit to promote ecofriendly clothing and we believe that our creative outlook and LENZING’s commitment would result in contributing to a healthier environment”