India is known to the world for being the treasure trove of beautiful textiles and embroideries. At Bodice, we combine cutting-edge technology with traditional craftsmanship. The designer Ruchika Sachdeva who started her own label in the year 2011 – BODICE, sees fashion from a distinct perspective.
The International Woolmark Prize recipient 2018, is a passionate fashion designer working within the integrities of sustainable and ethical fashion. She won the Woolmark Prize for her collection of women’s wear and considers that moment to be the defining one for both, her brand and herself. Her journey as she recalls started from the very beginning as when she was younger, she would often drape and stitch her mother’s dupattas. Seeing her sister mold glass and metal to new forms, Sachdeva’s quest and curiosity about clothes kept rising.
A graduate from the London School of Fashion, the designer in 2014, won the Vogue India Fund Competition, backing a fund to grow her label Bodice. She had, prior to this also gained experience by working under the brand Vivienne Westwood as an intern. For her, sustainability is ingrained in the essence of her brand. When asked about the inspiration behind the style of clothing, she says that her garments should mean more to the wearer than just clothes, the style of clothes is based on this thought.
The techniques and construction style involves sharp and clean silhouettes with soft tailoring bound in a way to bring in fluidity, movement, and intricate details. Ruchika had the zeal to start her own brand when she had sent in her graduation collection to the Gen Next Show at Lakme Fashion Week.
“The journey that led to it ranged from finding it difficult to buy elevated essentials in India to reinvent vintage clothes in college” – Ruchika Sachdeva
She is determined and has a larger vision to achieve through her label Bodice. The aim is to put Indian fashion on the global radar by her clothes that can be easily worn through the day by a woman whether she be in New Delhi or New York. While accomplishing this, she integrates the age-old Indian craft into clothes that have a global appeal and the timeless designs which speak of a universal relatability.
Her collections are available at Ogaan, Good Earth, Ensemble in India, and at Harvey Nichols in London. Along with this Bodice is well spread across Japan as the garments can be availed from Isetan, Tomorrow Land, and Biotop.
An innovative designer, Ruchika Sachdeva extends her heart to the new and upcoming fashionistas. She says ” Staying true to your creativity and not getting caught in the ever-changing frenzy of trends has taught me a lot about my possibilities as a designer. I think if you clear your mind of the preconceived notions of beauty and let your knowledge and learning guide you, you’ll have a more fulfilling experience as a creative person.”