The French fashion house, Saint Laurent will not showcase its collections in any present schedules of the year as it adapts to the Coronavirus crisis, it has also decided not to take part in the Paris Fashion Week this year.
The French fashion house which is owned by Kering and designed by Anthony Vaccarello has recently decided to drop out of Paris Fashion Week and set its own pace for showcasing collection for the year 2020, as the brand tries to adapt to the Coronavirus crisis. Saint Laurent has decided to follow a personal calendar amidst the global crisis of Coronavirus.
COVID’s Impact On The Household Label
The Coronavirus pandemic has not been kind and has disrupted the fashion calendar immensely, as a result, several household labels and famous fashion designers have decided to forego the pre-scheduled events and their virtual counterparts to form a new fashion trend and timeline of their own. With the outbreak of COVID-19, the troubles of Saint Laurent are just increasing, the household label's sales fell 13% (According to Business Of Fashion). Although the future of fashion week and fashion shows may be up in the air, Saint Laurent which is on the traditional fashion calendar is making its stance quite clear in this crisis.
About Saint Laurent’s Shows
The French fashion house shows which were set against the backdrop of the Eiffel Tower, are one of the most sought-after and highly visible presentations during Fashion Month. But today in these unprecedented times, when Coronavirus cases are mounting, the brand's artistic director, Anthony Vaccarello, isn’t looking out for ways to showcase glamour instead he is setting a new fashion trend by taking the fashion calendar in the company’s hands.
The label took this latest news to its official Instagram, stating "Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule.”
The household label continued, Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connect with people globally by getting closer to them in their own space and lives. Saint Laurent expressed how with this strategy firmly in place, the household label will not present its collections in any of the pre-set schedules of 2020.
Considering the current scenario and it’s waves of radical change, it has taken the severe decision of skipping Paris Fashion Week as well, it will take ownership of its calendar and launch its latest collections implementing a plan constructed with an up-to-date perspective, driven by creativity and this can possibly become a new fashion trend.