Friday 23, Oct 2020, Delhi (India)
At the first-ever digital India Couture Week, ace Indian fashion designer Anju Modi took the fashion trends of 2020 by storm as she unveiled her latest Indian fashion collection. Sindoori by Anju Modi is an avant-garde 2020 couture collection. Continue scrolling to know the specifications!
She is Innocence.
Adorning herself for a sacred moment, readying herself for a divine ritual, a loving promise that will change her forever. Water and milk anoint her, purify her, prepare her. Turmeric and sandalwood paint her, perfume her, bless her. She is a dream in creamy ivories, a moving sculpture in delicate marble. She is all skin and shyness, with flashes of curiosity and wonder, awaiting her beloved.
She is Mischief.
Teasing and feisty, artful and whimsical, a free spirit tamed by her own joyful heart. She dives into forgotten memories, searching for stories woven in cloth, tales written in the thread. She is a vision in radiant ochres and mossy greens, all laughter, and play, with moments of sweet defiance. An arched brow, a quiet wink, a dimpled smile. She is as much chaos as calm, as much sweetness as a spice.
She is Passion.
Savagely beautiful, fiercely feminine, a woman rapturously in love. She waits, brimming with tenderness and ardour, ready to embrace her new life. Chants reverberate deep into the earth, swelling through the corridors of her heart; the holy fire burns both outside and within. She is a rhapsody in deep, powerful crimsons, with blazes of fiery purple. She is both princess and queen, lover and beloved, disciple, and goddess.
She is Sindoori.
Anju Modi's latest Indian fashion collection goes back in time to the roots of the brand, to the core of its layered, and exquisite workmanship. Through this collection, archival textiles and heritage embroideries are reborn, reimagined, and reinvented with a contemporary eye. Memories of the past are given new life, crafted into modern heirlooms to last a lifetime.
The Sindoori collection gracefully aces the fashion trends of 2020 and features Anju Modi's signature mix of textile innovation and exquisite embroideries. It showcases the regalness and indulgence of mashru, brocades, jamdani, and pashminas that meet the ethereal craftsmanship of zardozi with dabka and mukaish and a sprinkling of foil print that further create a collection that moves between tones and shimmers in the sun.
The intense reds with bursts of regal purple in precious vintage brocades make the bridal ensemble as powerful as it is passionate.