The Union Minister for Textiles, Smriti Zubin Irani launched a project SU.RE (Sustainable Resolution), a move towards sustainable fashion, at Lakmé Fashion Winter/Festive 2019, in Mumbai on 22nd August 2019.
The project has been launched by the Minister, along with the Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organizers of Lakme Fashion Week.
Project SU.RE, driven by CMAI and IMG Reliance will be the first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing sustainability goals for the industry.
According to a statement, the SU.RE project is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry.
Addressing the gathering, the Textiles Minister said: "As a proud Indian, I stand here today to witness history. I would like to tell the United Nations that this has become possible due to the initiative of the industry, IMG Reliance and Lakmé Fashion Week. We are celebrating the 150th birth anniversary year of Mahatma Gandhi, who asked us to be the change you wish to see in the world. The sustainability resolution being adopted today is reflective of that very thought of the Mahatma. "
She further added, "The combined industry value of the 16 signatories to the resolution is around 30,000 crore rupees. Everything we consume, we have to consume responsibly. The step taken today makes for not only responsible business but also smart business. The Sustainability Report 2018 states that sustainability is the 4th criterion considered by consumers while choosing products. I am grateful that the UN in India is also here to support this endeavor. "
Rahul Mehta, President of the Clothing Manufacturers Association of India said: “In the past, several products and processes of our industry were not environment-friendly. It is a tremendously responsible and timely step taken by the apparel industry of India, especially the signatories, to commit to moving towards sustainable fashion. It is a matter of pride for us at CMAI to be associated with and be one of the drivers of this most crucial Resolution.”
The signatories have pledged to source a substantial portion of their total consumption using sustainable raw materials and processes, by the year 2025.
Renata Lok-Dessallien, Resident Coordinator, United Nations in India said: “The future of design is foremost about design with a future. Without sustainable supply chains, the fashion industry will become less and less viable. Project SU.RE opens a new dialogue to accelerate concrete actions for sustainability and climate action, and reduce environmental costs, through the entire value chain of clothes manufacturing. I congratulate the 30 brands and companies that have signed on to Project SU.RE.”
Mr. Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said: “This is a culmination of our stated goal towards making sustainability a mainstream conversation. This initiative will be the start of a movement that can have a massive impact and we hope to see a significant change to come through over the next five years as major retailers move towards embracing sustainability at their core.”
The motive of this project is to develop a complete understanding of the environmental impact of the garments being currently produced by the brand.
According to a statement, “It will also underline the need for collaborations across the sector in order to bring about innovation and transformative change. Project SU.RE aims to contribute to the UN Sustainable Development Goals 2030, especially SDG12 for responsible consumption and production."