As the name suggests, ‘street style’ is a fashion that has evolved from the streets itself. Unlike fashion trends, street style doesn’t just cover one way of dressing, rather a whole variety of styles. Who wanted to express their creativity and individuality through fashion. They have had an impact on the world of high fashion.
The street style of India
The street style of India has undergone a major transformation over the decades. Starting from salwar kameez to bell-bottoms to high-street fashion. With changing times, even the most traditional apparel has been urbanized, resulting in an eclectic fusion of fashion.
Coco Chanel once said – “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” This quote certainly manages to define fashion in the most precise way. It’s all bout style, elegance, and perfection. These variations mostly reflected the social and political scenario of various countries. Fashion as a cultural practice was first noted in the western world during the 15th century.
1947 – The year when India got independence from the British Raj, she began to create its own identity by setting new standards of fashion, especially for women. Whether it’s the versatile saree with several draping techniques, the humble salwar kameez, or the Indo-western fusion of wearing a kurta with jeans, many Indian women have adapted to various trends in fashion without compromising on the beauty of all things Indian.
However, fashion is ever-changing. There are some styles that become timeless classics while others only enjoy brief popularity before they die down. Nevertheless, India’s fashion industry is continuously transforming, growing and changing, irrespective of such trends.
The Indian fashion market also owes its transformation to some brilliant Indian fashion designers and brands that have made their mark in India as well as globally with their unique creations.
Role of Bollywood
Bollywood has played a key role in transforming the way Indians dress. The 1960s brought in the age of heavy jewelry and embroidered sarees, along with bright colored shirts with contrast trousers for men. The 1970s were a decade of experimentation with patterns, polka dots, and bell bottoms. As time went by, Bollywood began to adopt more westernized concepts and cultural traits and women began making bold choices. The 1980s was the era of disco, Indian fashion at that time saw plenty of glittery apparel in gold and silver, chiffon sarees in different colors, and denim and leather biker jackets. The decade of the 1990s saw floral dresses, full-sleeved salwar kameez in different styles and long skirts. The latter half saw the arrival of short dresses, sportswear (athleisure), crop tops and halter necks.
Shift In Indian Fashion
Since the year 2000, a dynamic shift has been witnessed in fashion. Every piece of apparel worn by actresses became bolder and more sensual, reflecting the change in attitudes towards fashion and making women more comfortable in their own skin.
Today, with the rise of the internet and smartphones, more and more people are able to stay updated with the latest in fashion. They have become efficient consumers who know what they want when it comes to fashion. Indian women are much more confident with how they portray themselves along with a rising new trend in men’s fashion choices. ‘Unique, chic, personal and bold’ is the new style statement! Pantsuits, a-line dresses, and skirts have become an integral part of the corporate women’s wardrobe, whereas designer wear and high-street fashion are slowly and gradually becoming the norm at soirées.