The cricket fever is just beginning, with IPL (Indian Premier League) starting from the 9th of April 2021, cricket is sure to be the talk of the town for a long time. The latest fashion trends and fashion industry is equipped with the craze for cricket and cricketers in India. The recent fashion news follows a new-age e-tailor brand The Pant Project signing the famous cricketer Rishabh Pant as its brand ambassador. The bespoke and customization brand will feature Rishabh as the face of The PanT20 Collection available on its online website.
The PanT20 collection spreads an array of cool, comfortable, and cotton summer fabrics in chinos for the Indian summers.The range is available in pants and shorts. The custom-made pieces are from luxury and fine fabrics. The brand aims to use technology to revolutionize the traditional tailoring and retail shopping experience and provide clients with a hassle-free clothing solution from the comfort of their homes
Launched in India in October 2020 during COVID 19 is an e-tailor solution for men. It focuses on custom-made pants. The brand aims tobe India’s #1 Direct-to-Consumer Clothing Brand and the world’s leading new-age E-Tailor comes at a time when people are preferring an online shopping experience from the comfort and safety of their homes, where buying is just a click away!
The fashion industry and fashion brands are going personalized with a focus on digital platforms for sales and promotions. The Pant Project is another project that is giving a new direction to fashion in India.
A professional cricketer and captain of Delhi Capital’s team, Rishabh Pant hails from Uttarakhand. The Indian cricketer in 2017 debuted in the 20Twenty International for India. He is also the third youngest Indian to get a score of the triple century.
Indian ace Cricketer and Delhi Capitals team captain for this IPL 2021, Rishabh Pant said, “I am excited to be the new face of The Pant Project. As a professional cricketer and someone who is in the public eye, The Pant Project’s new collection helps me move around comfortably while looking dapper at the same time. I love that it is a homegrown brand and I am honored to have the PanT20 collection named after myself."
Interesting collaborations between brands and cricketers who truly believe in fashion keep the spirit of sports and fashion alive. The new e-tailing customized and bespoke brand The Pant Project and the Indian Cricketer RishabhPant’s collaboration is sure to bring something new in the fashion industry.