Smartwater, the leading premium water brand by Coca-Cola and Lakme Fashion Week, India’s most premier fashion presented the winners for the second edition of ‘The Platform’, a programme to identify and mentor upcoming designers at Lakmé Fashion Week Winter/Festive 2019.
‘The Platform’ by smartwater is targeted towards inspiring young and innovative designers of India to think out of the box and showcase their creativity at Lakmé Fashion Week. ‘The Platform’ aims to unearth talent and is inspired by the origin story of smartwater, developed on the tenets of innovation, risk taking and forward thinking. The theme for this season, #MadeDifferently, invited participating designers to demonstrate cutting edge technology, innovation in fabrics/materials or surface application.
The jury comprised of Anoop Manohar, Director – Emerging Categories, Coca-Cola India, Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance, Nonita Kalra – Editor of Harper’s Bazaar, Amit Aggarwal – Designer and Azmina Rahimtoola – co-owner at Atosa handpicked the winners.
Anoop Manohar, Director- Emerging Categories, Coca-Cola India said, “The second edition of ‘The Platform’ by smartwater unlocked a new wave of creativity in culmination with the 3 chosen designers at Lakmé Fashion Week this year. The winning designers portrayed the theme ‘Made Differently’ brilliantly in their collection, setting high benchmarks across the fashion fraternity. With this initiative, we are delighted to provide a canvas to the budding designers to craft innovative fashion trends and create their own unique path.”
Jaspreet Chandok, Vice President and Head of Fashion – IMG Reliance, said, “After the successful launch of ‘The Platform’ at Lakmé Fashion Week Winter/ Festive 2018, we are happy to associate with smartwater once again to reinforce our commitment to creating multiple opportunities for identifying and nurturing fresh talent. Happy to add that we have received more than double the number of entries as compared to the first season, which further exemplifies how the property is growing a step upwards every season”.
The music that set the mood was Monophonik music by DJ Shatrunjai Rai Dewan, while the show stopper was the star Sobhita Dhulipala who swayed down the runway wearing the look with a jacket by Bloni, baggy chocolate brown trousers by SWGT and painted T-shirt by Salita Nanda.
Bloni By Akshat Bansal showcased the collection ‘Ambush’ which was no less than an eye opener. Using colour palettes consisting of hues of tan, brown, black and earthy tones the garments were hand crafted and hand sewn pointing towards utility wear. The signature feature tie and dye kept the clothes creative but more than anything what will catch your attention is the fabric he used for the collection, Econyl a fabric made of marine plastic waste with a reflective glow in the dark played really high on this platform. The other materials used were merino wool, recycled nylon along with hard nets.
The label known for its ethical fashion in luxury wear brought to the platform an array of unisex wear. The metallic cropped pants, the oversized jacket with multiple flap pockets, steamers of belts and back pack style ensemble, all made it to the unisex, beyond gender looks.
The colours comprised of black and fiery red with hints of mustard, which were colour blocked for nearly every garment. Layering played an extreme role for almost every garment on the ramp whether for men’s or women’s wear.
Bloni’s versions of the hoodie bolero, battle jacket with myriad pockets, wrap pants, asymmetric tunic, as well as lapelled jumpsuits for men along with low crotch pants. The collection confirmed that it wanted to bring out the aggression, rebellion and the zeal to be different and have an identity of the today's individual through the collections.
Bloni’s style integrated modernity through extensive use of pockets, long streamers, modernized saris, tulle midis and the futuristic mermaid style skirts, The looks would bring attention to itself for sure.
When it comes to garments with complex detailing, sharp finish and tailoring, trendsetters should not object to ‘Bloni’ by Akshat Bansal causing an ‘Ambush’ into their fashionable wardrobes.
Salita Nanda’s style with her garments have always been experimental. This collection showcased at the Lakme Fashion Week Winter/ Festive 2019 was inspired by the street artist’s works- Banksy’s protégée Mr. Brainwash, a name used by a French born LA based street artist Thierry Guetta.
The aspects by the artist were kept in mind while designing and shaping out the garment thus, they were enhanced with pop art images that had a certain touch of playfulness.
The main attraction was the opening of the show with a live art painting of a garment by Devika Sinha, which turns showstopper in the shape of a strappy white summer maxi with splashes of abstract colours.
Her collection called ‘Follow the Heart’ comprised of rainbow colours and pop art imagery that enhanced the overall look of each ensemble. Salita’s signature in the collection were digital prints with embroidery in sequins and cut Danas as well as hand pleats, which when layered perfectly on fabrics created unconventional versions of pop graffiti art and hybrid prints.
Keeping the theme of the show #made differently intact, The designer used stencils, spray painting and unusual hand painting on fabrics innovatively featuring on a variety of woven silks, organzas, cottons and recycled polyester.
With neon colours in trend the Lakme Fashion Week Winter/ Festive 2019 saw neons for long- sleeved mini sheath, cropped mini jacket with plissé, layered mini, midi pinafore, pant suit, sheer blouse over layered dress, drawstring pants and sleeveless top. The slim asymmetric mini tube and the knee length coat, white pants with a will-power dress followed by a wrap coat over maxi ensured that the theme was presented in a variety of silhouettes.
Salita also brought an integrated mix of hand illustration prints with acrylic paints and then topped them with embroidered appliquéd 3D embellishments along with quotes like “Love Is Love” and ‘You look fine”.
SWGT BY SHWETA GUPTA SHOWCASED SUSTAINABLE DESIGN DIRECTIONS
SWGT by Shweta Gupta graduated from NIFT Gandhinagar and has always been famous for her strong construction background, She weaves interesting stories through her fabric and puts them out through her collections.
The collection called ‘Verdant Valleys’ is inspired from the Kumaon region hills including rich earthy tones with hues of moss, rock and greens. The garments well displayed her sustainable sensibilities as they were created with minimal waste. The completely hand-woven yarns were turned into silks and cottons and these were further designed into the line of fuss-free, silhouettes that included minimalistic tunics, cool cotton shirts and more relaxed attire.
The show stood for sustainability as the collection was created with zero waste and at the same time it was aesthetically appealing due to the extreme detailing with smocking, pleating, thread work, hand crochet and bead work, which were the show stopping additions to the garments.
The drawstring waist dress, pin tucked, long-sleeved maxi, asymmetric skirt, empire line midi and khaki smock with pants brought the look in sharp focus. The sheer quality of the collection was seen for sleeves and shirts, while the kurtas looked great with soft long shrugs. The smocked, rouched, long-sleeved blouse, loose weave checked soft coat, black maxi with amazing placement smocking and the striped long coat over a black maxi were the most engaging pieces.
The show promised that the future of fashion is innovative and sustainable with such talented designers showcasing their collections at the Lakme Fashion Week Winter/Festive 2019.