Tuesday 20, Oct 2020, Delhi (India)
Premiered at the London Fashion Week in February Tommy Hilfiger showcased the fourth collaborative collection of TommyXLewis and the first-ever of TommyX Lewis XH.E.R in the fashion world. The spring 2020 capsule collection exhibited fashion in a meaningful and progressive manner highlighting key societal and environmental elements of sustainable fashion, inclusivity, and diversity
About Tommy Hilfiger
Tommy Hilfiger, which is owned by PVH Corp. is one of the most recognized premium designer lifestyle groups in the fashion world focusing in designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger also offers lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods, and luggage.
The TOMMY JEANS product line provides jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available worldwide in TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
The Formula 1 racing car driver Lewis Hamilton began his career in the year 2001 with British Formula Renault Winter Series, since then he has never looked back. The latest Spring 2020 is the fourth collaboration between Tommy Hilfiger and Lewis Hamilton.
The Grammy Award-winning singer and songwriter H.E.R is a Northern California native who received her first Grammy Award at the 61st GRAMMY Awards. The singer and songwriter have collaborated in the fashion world with Tommy for the first time in which she infused her authentic touch into 12 TommyXLewisXH.E.R. statement pieces.
This season, TOMMYNOW is stripped back to what matters most, taking audiences on a sensory journey that celebrates Tommy Hilfiger’s sustainable fashion vision to create fashion that wastes nothing and welcomes all.
In a homecoming for the British racing driver, Tommy Hilfiger and Lewis Hamilton present their most sustainable fashion TommyXLewis collection to date, with over 75% of styles sourced sustainably, including using 100% organic cotton, recycled materials, down alternatives and low-impact denim washes.
The Spring 2020 TommyXLewis collection continues to represent TOMMY HILFIGER’s strong menswear heritage with Lewis Hamilton’s streetwear style, as military blues and greens, blend with neutral tones and neon pops.
The infusion from Grammy award-winning singer and songwriter, H.E.R., features her authentic graphical iconography and lyrical quotes across 12 statement pieces. From utility to prep, Spring 2020 TommyXLewis celebrates the modern American wardrobe.
TOMMYNOW Spring 2020 welcoming the philosophy of “Style for All” in sustainable fashion – a belief that great style erases all boundaries in gender, age, ethnicity, and body type. TommyXLewis and TommyXLewisXH.E.R
Amy Jackson attends the TOMMYNOW London Spring 2020. (Photo by David M. Benett/Getty Images for Tommy Hilfiger)[/caption] have extended sizing for all body types, while HILFIGER COLLECTION brought non-binary gender by creating men's wear and women's wear pieces to encourage sharing wardrobes.
The event boasted of Tommy Hilfiger's signature “See Now, Buy Now” approach, with runway looks immediately available across an ecosystem of shoppable channels in more than 70 countries.