Saturday 26, Sep 2020, Delhi (India)
In the past few years, careers in the fashion world have been booming, but if you’re still not able to find an apt fashion-oriented job, maybe your location can be blamed for it. The fashion industry‘s market value is speculated at 406 billion dollars, and its turning to be an incredibly competitive industry. Today fashion looks different all over the world, but some cities are celebrated for being particularly fashionable. Fashion culture runs differently in every country, and some trends become famous to the extent that they are spread worldwide. Residents of the United States, for example, have set the trend of smock dresses, while residents of London, England, are celebrated for setting street style trends, while also giving the latest fashion news. I Knock Fashion today is looking forward to releasing a list of the top fashion destinations of the world. The list is created keeping points of fashion tourism like the number of fashion schools, perceptions of fashion journalists, architecture, and affordability in the mind, the fashion blog will also brief you about India’s fashion status in the global fashion market.
Without a doubt, Paris is the first word that comes to our mind when we hear of fashion. It is one of the most romantic and fashionable cities in the world. Paris hosts the fashion culture’s most celebrated and awaited event, the prestigious Paris Fashion Week which leads to a lot of fashion tourism and scope for latest fashion news there. The event is the most celebrated one in the fashion world as it brings together the fashion industry‘s most honored fashion designers to showcase theirs out of the box collections. The Paris fashion week is something all the fashion enthusiasts dream of attending, as the struggle that goes into creating and successfully delivering a magnificent show is seen nowhere else but here. Apart from the extraordinary fashion show, the city is always buzzing with new fashion cycles and both veteran and latest fashion labels coming up with some of the most trendy clothing of western culture. Paris has given the fashion industry, world labels like Dior, Givenchy, Louis Vuitton, Hermes, and numerous others. According to speculated data, in the year 2019, the Paris index surpassed its rival Milan, making itself the strongest fashion city in Europe. Looking for a fashion destination, Paris is a one in all stop, it’s also celebrated globally for its boutique shops that sell everything from classic to latest western culture styles.
“Buon Giotto!”, if you’re admiring for luxury and opulence in your garments, Milan should be your top fashion destination. This fashionable city of Italy has given birth to some of the most celebrated luxurious fashion houses. The street Via Monte Napoleone in Milan is known as one of the most expensive and prestigious streets in the world, it stands back from the time of Napoleon’s rule. This street is full of western culture boutiques offering some of the most gorgeous designs. Milano Unica is the other major reason behind Milan being so famous as a fashion destination, it’s a trade fair dedicated to clothing and accessories made in Italy and Europe. The city through this trade fair offers the best opportunity to all the fashion enthusiasts to spot the most exclusive designs along with the upcoming fashion designers.
Of course, the Milan Fashion Week is an unmissable event for all the fashion enthusiasts, as well as the fashion industry and designers. The western culture’s & Eastern culture’s most renowned designers come together and showcase their collections at the September-October and February-March editions. In March, you also get to see, Milan’s impact on the footwear world, through the MICAM. MICAM is Milan’s leading footwear exhibition where one can spot on next year’s collections. So think of Gucci, Prada, Versace, Fendi, and you end up thinking of Milan automatically.
Another fashion tourism destination celebrated for its fashion labels and streets dedicated to designer shops in London. London’s fashion culture has always been in the best health, and it has streetwear in its DNA. All the fashion enthusiasts from all over the world come for shopping in London from Bond Street to Oxford Street. London is celebrated across the fashion industry for its fine tailoring and is home to some of the most appreciated fashion brands in the world including Jimmy Choo. London is a beautiful amalgamation of the subdued and elegant British wear and that makes it the center for most of the fashion blogs. The city is not restricted to one culture and influencers from the entire fashion world and this is the major reason that the city is painted in several colors. London is the best fashion destination and nowhere beats it when it comes to dressing up people.
The city that gives a tough competition to fashion destination Paris; is New York. New York is celebrated across the fashion world for its most awaited fashion week. The fashion followed in New York is extremely chic and trendy and stands out of the box from other fashion destinations. The city is a huge spot for fashion education, just like Paris, it is home to numerous fashion schools. Some of the most honored fashion publications and designer houses have their offices in this city. New York across the fashion culture is known for its streetwear labels that are famous for their style and wearability.
The city came into the fashion destination list a little later as compared to Paris or New York, but it made its appearance with bringing in the casual style of distressed types of denim, cool tees, and flip-flops to the fashion industry. Los Angeles has grabbed a good pace and is becoming a fashion capital too. The fashion is still the same in LA but the way of carrying it has transformed tremendously and the credit goes to the new homegrown and upcoming fashion brands. LA is an apt fashion destination for those who do not want to go all the way glittery but be fashionable effortlessly and comfortably.
Rome with every passing year is stepping up in the list of fashion destinations. The city is celebrated across the fashion culture for its top fashion houses that produce extravagant haute couture fashions. The big names like Valentino, Fendi, and Gucci were founded in Rome, and it features one of the very high-end shopping districts in the fashion world. The luxurious fashion brand shops like Chanel, Dolce & Gabbana, GimmeEtro, Gianfranco Ferre, Alberta Ferretti, Gianni Versace, Giorgio Armani, and Prada reside in this city. The city is also home to one of the fashion world’s most honored schools- Accademia di Costume e di Moda. The fashion school was founded in 1964 and focuses on costume design which makes it even more demanding in the film and fashion industry. Some more fashion schools of Rome are Accademia Koefia, Accademia Altieri Moda Arte, and IED – Istituto Europeo di Design. The biannual Rome Fashion Week, which takes place in January and July makes it even more appreciable in the industry.
Tokyo is one of the quirkiest fashion destinations in the world. Tokyo has provided the fashion industry with some of the most celebrated designers such as Hanae Mori (Tokyo Women’s Christian University) and Issey Miyake (Tama Art University). The Bunka Fashion College has given the industry honored fashion designers such as Kenzo Takada, Junya Watanabe, Yohji Yamamoto, Hiroko Koshino, and Tsumori Chisato. Tokyo Fashion Week is one of the most celebrated events of the region making to the latest fashion news, they showcase some of the world’s most unusual fashion lines and have started many of the oddest fashion trends still alive today. The fashion week is a hotspot for famous fashion designers, fashion bloggers, and other major industry professionals from all 56 fashion capitals.
China in the past few years has become the world’s most significant emerging economy, and it’s not surprising to say that with this their fashion industry is also developing at quite a good pace. The interesting part here is China has no fashion capital until now, the fashion industry in the country is divided across an array of separate cities. All the cities of China support the fashion industry in their way with unique strengths. China’s leading fashion cities are Shanghai, Beijing, and Hong Kong, these are all over various fashion blogs. Numerous European and American designers have carved a presence in Asia, including Victoria Beckham and Diane von Furstenberg- both of them now feature on Shanghai’s biannual Fashion Week program. Apart from this the fashion week also showcases some of China’s own most honored labels, such as Uma Wang and Masha Ma. China doesn’t have any dominant fashion week, and people say that this competition between fashion weeks of different cities may be good in the long run. Both Shanghai and Beijing are taking the Chinese fashion culture to a new level, Shanghai offers sophisticated, modern and chic fashion styles, on the other hand, Beijing offers bold, colorful and cultivated in roots styles.
The South African fashion market is emerging and has been successful in making some of these veteran fashion destinations trends feel dull. The South African cities Cape Town and Johannesburg specifically have become leading cities in the fashion industry. These cities are promoting their own fashion culture in their fashion week held annually. The fashion brands based in South Africa have been able to market themselves as a Global fashion tycoon. According to speculated data, South Africa holds a US worth of $31 billion in the apparel and footwear market. Due to South Africa’s bold choice of color and eccentric patterns of fashion culture they are gaining global attention. The 2019 South African Fashion Week included Jacques van der Watt (Black Coffee), AnisaMpungwe (Loin Cloth & Ashes), David Tlale, Maxhosa by Laduma, ThulaSindi, LadumaNgxokolo, PalesaMokubung (Mantsho), Amanda Laird Cherry, Marianna Fassler.
India is growing immensely when it comes to high-end fashion and is carving its presence in the fashion world. The country in the last few years has witnessed numerous leading global fashion brands expanding their operations to tap into this burgeoning market of fashion, apparel, footwear, and clothing. The country is a fast emerging fashion destination and had finally arrived as a big-ticket fashion market on a global stage. With the fast-growing consumer base, leading national and international fashion brands have been exploding their bouquet of offerings in the country to cater the diverse needs. As Indians have been spending more on fashion and accessories, India’s becoming an emerging fashion destination. The major reason behind it emerging as a fashion destination is that the country offers both western cultures as well as Indian wear. The fashion culture of India is well celebrated across the world, and all these factors make sure that the country has a firmly secure future, and the only way to go from here seems up.
The fashion culture is no more limited to the four mighty pillars of the global fashion industry– Paris, London, Milan, and New York. Day by day fashion is controlling the world and the industry is becoming a billion-dollar industry. Fashion is one of the most dynamic businesses in the world today and the above-mentioned destinations have emerged to be the most fashionable of the lot. Would you like to know about any of these fashion destinations specifically?
Do let us know in the comment section, and stay tuned with I Knock Fashion for further fashion and beauty related updates.