The Lakme Fashion Week Winter/ Festive 2019 has been publicized through social media accounts of bloggers and celebrities. The week long show, from 20th August 2019- 25th August 2019 at St. Regis, Mumbai, jointly organized by Lakme, the no.1 cosmetic and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. The platform aims to ‘Redefine the future of fashion and Integrate India into the global fashion world’ by providing a fresh base to exhibit the new and creative talent.
INIFD has been associated with the Lakme Fashion Week for bringing the fresh talent on the ramp. It has been associated with the Gen Next show for several years. In the second exclusive show ‘Launchpad’ It initiated to select the five ace designers from thousands across various parts of the country to exhibit their innovation on the ramp. An eminent jury comprising of celebrities, designers and IMG Reliance- judged the contest and brought out the most eligible designers as winners to showcase their designs.
The list combined the creators who have experimented with fashion and brought out the creativity with new horizons. 5 designers showcased their collections comprising of different themes and styles.
‘Bandhan’ by Him Kumari Gurung and Amandeep Singh Dhesi from Chandigarh presented the color- blocked collection with a style of layering. Flowing garments included the silhouettes like pants, tops, tunics, capes, asymmetric shirts and monochromatic shirts highlighted the whole show. The main aim was to choose individual designs for everyone including the color options from black and white to bright yellow which added some pop n show to the whole mood. Tight and loose weaves engraved on the fabrics along with rain boots in black and yellow color added some quirkiness to the whole look and feel.
‘Modern String’ by Deepali Jain from Hyderabad inspired the modern woman with geometric embellishments in her garments. The choice of fabric like silk added the festive touch to the whole collection and inspired the woman to look more stylish.
The color palette remained classic giving a festive vibe like mustard, rust, brown, wine and dusky pink which also added modernity to the whole idea. Indo- western silhouettes were matched with long gold earrings and stylish drapes. Geometric embellishments on the last outfit combined a beautiful drape of saree and care free blouse embracing the attitude of modern woman.
'Thapa Art' by Sangeeta Aidasani, Jodhpur showcased her contemporary collection inspired from the paintings of Gujarat and Rajasthan. She combined the western style with Indian ethnicity. Presenting the modern woman, designer chose colors like deep teal, pistachio green and classics of mud brown and olive.
Embroidery and mirror embellishments had been inculcated on the thick cotton striped fabrics suitable for winter along with tan boots and scarves styled the perfect look. Asymmetric silhouettes were representing the choice of modern women like dresses, skirts, jumpsuits and jackets but imbibed the Indian craft work.
'Glayer Blaze' by Chitra Singh, Kanpur inflicted the idea of self love and removing the negativity from everyone’s life displayed a new technique of tiny embellished holes in fabric. It led models cover their faces with long polo necks with small holes while walking the ramp. Variety of silhouettes like tops, tunics, shorts, skirts, capes, pants and dresses popped out in the colors like classic white and tints of grey and black ombre spreading the idea of happiness everywhere. Monochromes along with contrasting styles like bell sleeves and saris with different hole placements were inculcated to bring out the people from dark mental spaces.
'Trippy' by Rushikesh Bhivsane, Nasik brings out the important message about negative effects of drugs through his collection. The idea of using broken faces through striped asymmetric stitched fabrics enhanced the idea of distortion from drugs. Innovative styling like bringing together the oversized silhouettes like anti-fit capes, pants, dresses and jumpsuits in textured raglan sleeves along with sneakers and big hoodies accessorized with monochromatic rubber bands pulled off the whole look.
Designer using the monochromes as their key colors brings out the positive social message through the collection designed in an androgynous style guide. Styling of each garment pulls off the message of over use of drugs and its repercussions.
The INIFD Launchpad show revealed the innovation in different fields combined together under different themes. The new talent would mould the fashion world with creativity while keeping their roots local.