Almost five years ago, a garment factory in Dhaka, Bangladesh collapsed in the middle of a workday. Killing over 1000 workers and injuring more than 2,500 others. The workers who perished in the worst tragedy of the world’s garment industry were making the clothes that we buy, from western retailers such as Benetton, etc. According to the Clean Clothes Campaign.
Igniting a long-overdue call-to-arms by a concerned group of educators, designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers, FASHION REVOLUTION was created as a global movement that runs all year long, to commemorate those lives lost, while promoting a conversation around supply chain transparency.
Their mission is to unite people and organizations to work together. They believe that collaborating across the whole value chain – from farmer to consumer – is the way to transform the industry.
Three years after it’s inception, Fashion Revolution Day i.e. 24th April has become Fashion Revolution Week and thousands of consumers from across the world ask brands, #WhoMadeMyClothes as part of a global social media campaign.
Fashion Revolution is funded by private foundations, institutional grants, commercial organizations and donations from individuals. They follow strict and transparent guidelines about the funds they receive, thereby believing in a collaborative and inclusive approach.
Where others are genuinely working towards a fair, safer, cleaner and more transparent clothing industry. Here are a couple of organizations that came forward to support them: British Council, Bond, C&A Foundation, European Union, Concord Alliance, Avery Dennison, Instituto C&A, European Commission, AEG/Electrolux, etc.
They’re currently funded by the C&A Foundation for core activities as well as special projects such as the Fashion Transparency Index.
Transparency is the first step to transform the industry. And it starts with one simple question: Who made my clothes?
This simple question gets people thinking differently about what they wear. With more citizens encouraging brands to answer ‘who made my clothes?’ Fashion Revolution has the power to push the industry to become more transparent.
Currently, The Fashion Transparency Index 2019 reviews and ranks 200 of the biggest global fashions, apparel brands, and retailers. According to how much information they disclose about their suppliers, supply chain policies and practices, and social and environmental impact.
Brands and retailers assess across five key areas:
The highest scoring brands this year are Adidas, Reebok, and Patagonia, who each score 64% of the 250 possible points.
No major brands score above 70%. Although, last year no brands scored above 60% and no brands above 50% in 2017.
At the highest score of 64% this year. It shows that even leading brands and retailers still have significant room for improvement. In sharing their social and environmental policies, practices and impacts with their customers and stakeholders.
The good news is that more brands are opening up their suppliers than they were three years ago. This progress is encouraging, but there is still so much we don’t know about the people who make our clothes.
I Knock Fashion supports that the whole fashion industry needs a radical paradigm shift. The way we produce, sell, consume and dispose of clothes, needs to be holistically transformed. Transparency helps to reveal the structures of the fashion industry so we can better understand how to change this system in a fundamental, long-lasting and positive way.