Wrangler Adopts New Technology By Launching Foam Dyed Denim: American jeans brand Wrangler, known for its workwear clothing line, has introduced an extremely different new type of denim that will apparently eradicate water waste specifically generated from conventional dyeing techniques.
Wrangler has been a symbol in the real American style in the world for more than 70 years. With a rich quality and style, the American brand focuses on offering unparalleled quality and exclusive structure.
The exclusive launch by the brand is an extensive technique that claims to use 100 percent less water than conventionally-dyed denim.
The American label has created a new sustainable process by adopting the foam dying technology in a bid to oppose the environmental consequences of this.
According to sources, the label has introduced nine pieces using Indigood, including jackets, shirts and the iconic straight fit jeans, which will be a part of the brand’s Icons autumn/winter collection 2019. The variety is enormous and the range of price starts from £80 to £130.
The technology focuses on replacing water with foam to transfer dye onto yarns, thus using 60 percent less energy than traditional denim dyeing methods. It is, therefore, a cost-effective method and has less environmental impacts.
According to sources, the brand said in a statement, “We’re proud to have helped pioneer a technology that has the potential to revolutionize sustainability standards for denim.
The introduction of Indigood foam-dyed denim represents our continued commitment to using our global scale to advance the denim industry while maintaining the authenticity, quality, and style that consumers expect from Wrangler."
The Indigood items will be highlighted in the ICONS collection, giving purchasers access to the Wrangler brand's most outrageous items with the highest sustainability accessible on the denim industry in the present scenario.